Tuesday 8 February 2011

Key Concepts - Charlotte Woodward & Kim Bradbury

  • Product = mass audience.
  • Idiological = using people to promote your product.
  • Symbolism of coulours.
  • Representation.
  • Institution.
  • Target Audience.
  • Advertisement.
  • Media Language.
  • Camera Work (depending on theme).
  • Mison-sen (match-on-action).

All of these key concepts must be taken into account when planning our movies.

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